Weekly Market
Academic concept · Service & mobile
Bringing farmers and customers closer.
A marketplace concept connecting local produce, warehouse stalls and customer orders.
- MY ROLE
- Research, service flows, UX/UI & prototype
- PERIOD
- 2022
- TEAM
- Individual academic project
- STATUS
- Concept and interactive prototype
A connected farmer and customer concept, with stall booking, produce ordering and a proposed delivery handoff.
The challenge
Selling produce takes more than finding a buyer.
The published case study explored farmers receiving low prices through intermediaries, travelling long distances to market and working with inadequate facilities. These are the project’s reported research themes, rather than claims about every farming community.
Weekly Market was an academic service and app concept inspired by local weekly markets. I explored how a nearby selling location and digital ordering could work together.
01 · Service flow
A physical place connects the two sides.
The proposed service uses nearby warehouses divided into stalls. A farmer chooses a warehouse, date and available slot, arrives with produce, sets up and marks themselves ready to sell.
A customer can then discover farmers or vegetables, review the available produce and place an order. The warehouse is the proposed link between local supply and delivery, not an existing operating network.
02 · Design
Keep booking, selling and fulfilment connected.
The farmer flow includes stall availability, onboarding, produce details and order history. Once an order arrives, the farmer prepares it, marks it ready and hands it to a delivery rider.
The customer flow supports searching, selecting a farmer, adding vegetables to a cart and proceeding to payment. Order states help connect the customer’s purchase to the seller’s preparation work.
Outcome & reflection
The service has to work beyond the screen.
The project includes research summaries, journey maps, architecture, flows, visual design and a prototype. Warehouses, payment integrations and delivery operations were not built.
Income uplift, customer savings and delivery performance were not measured. Operational research with farmers, buyers and delivery partners would be essential before treating the concept’s service promises as feasible.
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